The designer toothbrush

The toothbrush people want to show off.

Brush. Beautifully.

Polished is a good-looking toothbrush with a smart polisher in the middle of the head. It looks like a beauty product, not a boring bathroom tool. Perfect for shops, hotels and gift sets.

Investor inquiry See the colours

Four Polished toothbrushes in purple, pink, teal and yellow, standing in a ceramic cup

Made to be seen

Our story

One brush. One big idea.

Richard West was standing in a shop, looking at a wall of toothbrushes. Every one looked the same. Same shape, same dull design. And we use this thing twice a day, our whole life. He thought: why does it have to look so boring?

So he started drawing. A fresh shape, and a soft polisher right in the middle of the head. Then he built a sample and filed a patent. The idea was simple: make a toothbrush nice enough to leave out on the shelf, next to the candles and the skincare.

That idea became Polished. Not a gadget, not a gimmick. Just an everyday thing, made to look good.

Richard West
Founder, Polished

The mission

Make everyday things beautiful

You use a toothbrush about 40,000 times in your life. It should be something you actually like looking at.

The big picture

A brand, not just one product

The colours, the box and the shelf look all share one clean style. This brush is only the start.

Why it works

Good design, finally

Skincare and candles already look great on the shelf. The toothbrush is next, and no one else has done it.

A purple Polished toothbrush standing in a clear glass on a marble counter

A look that stands out

Same job. A whole new look.

On a shelf full of look-alike toothbrushes, standing out is everything. Polished is easy to spot from across the shop and looks great in a photo. It gives buyers a real story to tell, and it is the kind of product people remember.

Investor inquiry

The colours

Eight colours. One clean look.

A full set of colours that fills a shelf on its own. Great for a colour display, a seasonal drop or a fun gift range.

Eight Polished toothbrushes in different colours, each styled with skincare across bright bathroom settings — **All eight colours**The full range

Polished is in production. The images shown are concept visuals, so the finished product may vary.

The product

Designed to be noticed.

From the diamond head to the polisher in the middle, every part is easy to get at a glance. No demo needed. The brush sells itself on the shelf.

Patent pending

Diamond-shaped head

A bold, sharp shape you can spot right away on any shelf.

The polisher

A soft, textured disc sits in the middle of the head. This is the patented part, and it is hard to copy.

Bright colour rings

Rings of colour on the bristles make every one of the eight colours really pop.

Smooth handle

A slim, smooth handle that feels good to hold and looks clean and simple.

Where it sells

Fits every kind of shop.

The same brush works in beauty shops, hotels, and travel or gift stores. It always looks like Polished, and it always looks good.

Beauty and wellness

Sits next to skincare and candles

These shelves already love good design, so Polished fits right in with no selling needed.

Hotels

Looks great on a hotel sink

A small touch that makes any room feel nicer, from five-star suites to small boutique stays.

Travel and gifts

Perfect in a gift box

Slim, colourful and eye-catching, so it looks great as a gift set or a travel pack.

Partnership

Let's work together.

Investors

A simple, everyday product with a patent, in a market no one has bothered to improve.

People buy toothbrushes again and again
A patented design that is hard to copy
Brand and waitlist are already built
Get in early, before the big spend

Retail and wholesale

A product that sells itself on the shelf, in beauty, wellness and gift shops.

One product that fits many kinds of shops
Eight colours fill a shelf on their own
Nothing to set up, no staff training
Early stock spots are open now

Distribution and licensing

A finished, patented design ready for new areas and partners.

Simple molded product, no electronics
Hotel and area deals are still open
Licensing talks are open now
Brand files and product photos provided

Investment and partnership

Let's talk.

Tell us about your business and what you are looking for. Investing, stocking or licensing, it is all open, and the right person will get back to you.